market points Learn more about market points
-
How to open a boutique cafe?
With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.
2016-06-07 How one boutique cafe along with coffee shop the number is increasing. -
How to play instant coffee? Development trend of Coffee Industry
The beverage industry bid farewell to the high growth, but the instant coffee market is growing rapidly with the existence of a minority beverage market, and it has attracted more and more beverage giants such as Starbucks Nestle Coffee, Unified Yaha, Cola Joya, Brown, Frappuccino, Benazon and so on. Small companies that do not want to be cannon fodder, how to make money in the ready-to-drink coffee market! Focus area. Give up first-tier cities and plan for second-and third-tier cities
2015-10-21 How to play instant drink coffee industry development trend -
In fact, it is not complicated to manage coffee to join the brand. Even a single point can pry up the market.
Zhang ailing once said that because a person will love and hate a city; when tourism and leisure become a popular consumption choice, people will travel to and from a city because there is a hotel in that city with fresh memories; people will often go to the same coffee shop because there is a unique experience. This coffee shop made TA remember a moment, maybe a relaxing short story, maybe
2017-03-29 Management coffee joining brand in fact not complicated one can also pry move market -
The supreme starting point of "whose Coffee" is just waiting for you to come.
Whose coffee makes the highest starting point of success is just waiting for you to come. With the influx of foreign culture, more and more people begin to like coffee and have a fanatical hobby and pursuit of the fashion, charm, status and taste that coffee represents. Drinking coffee is no longer extravagant, and China's coffee consumption market has huge room for growth. Places with traditional tea drinking traditions, such as Japan, South Korea and Taiwan, have long been
2017-04-05 Whose coffee build success supreme starting point you do -
The Internet Marketing method of Coffee franchise
When opening, carry on the point-to-point benefit customer marketing to it according to the principle of proximity. When there is a new store to open, coffee franchises can use Weibo, Wechat, websites and other Internet tools and CRM customer management system to carry out peer-to-peer marketing of online customer resources in a variety of interactive ways. This method can quickly import the surrounding customer resources into the nearest franchise store, so every new store
2016-11-16 Coffee franchise Internet marketing method opening proximity principle to it enter -
Sweet, full-bodied Latin American coffee varieties growing market price profile
Costa Rica aroma 3.5 points brightness 4.5 points mellow 3 points flavor 4.5 points aftertaste 4.5 points suitable for baking degree: Light/Medial/City want to show Costa Rica perfect balance of flavor, then absolutely can not be deep baking, it is recommended to City degree, even the first explosion can be the end of the beans, this time the aroma and flavor will be both, close to the second explosion is the deepest baking
2017-03-10 mellow sweet latin american coffee variety cultivation market price profile -
Point72, a well-known hedge fund, bought 5.1% of Luckin Coffee for US $390 million.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) well-known hedge fund Point72 spent 390 million US dollars to list Luckin Coffee, well-known hedge fund Point72 disclosed to the US Securities Regulatory Commission that it increased its stake in Luckin Coffee by about 17.02 million shares, accounting for 5.1 per cent. The capital market then gave positive feedback, Luckin Coffee (LK.US)
2019-08-09 Well-known hedging fund Point72 invested $390 million bought -
A brief introduction to the market price of clean and compact Latin American boutique coffee beans
Costa Rica (Costa Rica) aroma 3.5 minutes brightness 4.5 minutes mellow 3 minutes flavor 4.5 minutes aftertaste 4.5 minutes suitable for baking degree: Light/Medial/City wants to show Costa Rican perfectly balanced flavor, then absolutely not deep baking, it is recommended that City degree, even the first explosion can be the end of the beans, when the aroma and flavor will be both, close to the second explosion is the deepest baking
2017-04-15 Clean tight Latin America boutique coffee beans varieties planting market price Jane -
The price of Yunnan Pu'er coffee shows a fluctuating downward trend in 2018. High-quality coffee beans are more "anti-falling".
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) since the base period (November 3, 2017), the Xinhua Yunnan (Pu'er) coffee composite price index showed a downward trend. On October 12, 2018, the index was at 812.69 points, down 3.59 points from the previous period and 187.31 points, or 18.73%, from the base period (1000 points).
2018-11-05 2018 Yunnan Pu'er coffee price shock downward trend high quality -
Salvadoran boutique coffee beans that are becoming famous in the coffee market
El Salvador (El Salvador) aroma 4 minutes brightness 4.5 minutes mellow 3 points flavor 4.5 points aftertaste 4.5 points suitable for baking degree: if City/Full city city has a preference for heavy flavor, you can bake it a little deeper. Most people remember El Salvador as a place with frequent wars, but it is true that it is because of years of civil war that El Salvador's coffee
2016-05-10 Gradually coffee market famous El Salvador boutique coffee beans -
Luckin Coffee sued Starbucks that it was difficult to prove, and Starbucks calmly disclosed the latest growth plan.
Professional coffee knowledge exchange for more information on coffee beans Please follow Coffee Workshop (Wechat official account cafe_style) on the third day after accusing Starbucks of monopolization, Luckin Coffee said the case had entered the judicial process and would no longer comment on the matter. The calm Starbucks came the news that it was going to make takeout, pointing directly at the fate of takeout coffee brands such as Ruixing. Today, on a legal level,
2018-05-18 Lucky coffee prosecution buck face proof calm disclosure latest growth -
Chinese coffee shops join in brand development points
In China, for the growing coffee shop to join the market, it is very important to form a Chinese coffee shop brand. Many powerful coffee brands in China are well aware of this and devote themselves to the cause of coffee shop franchise while focusing on being a coffee brand, so as to create more benefits for franchisees who have ideas to start their own businesses. Many people are saying that among so many foreign trade products
2016-11-03 China coffee shop franchise brand development for continuous long coffee -
How to open a boutique cafe? Boutique coffee opens a coffee shop
One, ten million do not face all the noodles! The reason why many cafes fail is that operators want to do everything from the very beginning, they want to provide customers with the most comprehensive range of goods and services as diverse as possible. Doesn't that sound wrong? But have you ever thought that you could sell the highest quality coffee and service at the lowest price? You may be the most
2016-06-16 How one boutique coffee shop coffee English many the reason -
From instant noodles to coffee brewing, the transformation of consumption concept has spawned new growth points in China
Shoppers in the world's second-largest economy are getting richer and older: instant coffee is giving way to brewed coffee, boutique beer is gaining popularity, and the halo of mainstream beauty products is being replaced by more expensive products. Meanwhile, instant noodle sales are declining. Morgan Stanley (32.9, -0.03, -0.09%) and London-based market research firm Mintel Group Ltd.
2016-10-21 instant noodles brewing coffee consumption concept transformation birth China growth point boundary -
Italian coffee tutorial: coffee pull flower jar sharp mouth and round mouth difference point
The flower-pulling jar is a weapon that must be used for coffee flower pulling. The careful baristas will find that the flower-pulling jars on the market are different in shape except for capacity, so they are good at reasonable selection and application, and can finely display their flower-pulling skills in every operation. For those baristas who pursue the flower formula (flower script), do not be extreme at a certain point, and should be comprehensive.
2015-12-09 Italian coffee tutorial pull flower pointed mouth round mouth distinction used -
How to build a coffee shop with its own characteristics
First, do not do everything. The reason why many cafes fail is that operators want to do everything from the very beginning. They want to provide customers with the most comprehensive range of goods and services as diverse as possible. But every operator has no way to sell the highest quality coffee and service at the lowest price. So don't do everything, don't try to satisfy everyone.
2016-11-16 How build own characteristic coffee shop do not all aspects many -
Why does Starbucks make so much money for Chinese people in the way the cafe is run?
Follow Kaiping (Wechat official account vdailycom) found that the beautiful cafe opened a small shop of its own with a product, which is fully expensive in China than in the United States, but it is still very popular in the domestic market. It is the Starbucks caught in the profiteering gate exposed by CCTV. After stepping into the 21st century, with the rapid growth of China's economy, coffee once became synonymous with new fashion.
2017-05-18 Cafe mode of operation Buck what earn Chinese so a lot of money -
Coca-Cola joins hands with Green Mountain Coffee to expand channels
Recently, Coca-Cola and Green Mountain Coffee have posted news of their cooperation on their official websites. Coca-Cola said it had bought a 10 per cent stake in Green Mountain Coffee, a coffee roaster, for $1.25 billion, or $74.98 a share, and signed a 10-year cooperation agreement with Green Mountain Coffee for a household cold drink system. In order to form a long-term alliance of interests, Coca-Cola also
2016-07-01 Coca-Cola United Green Mountain Coffee Channel recently -
A brief introduction to the Market Price of Latin American Fine Coffee Bean varieties with thick sweetness
El Salvador (El Salvador) aroma 4 minutes brightness 4.5 minutes mellow 3 points flavor 4.5 points aftertaste 4.5 points suitable for baking degree: if City/Full city city has a preference for heavy flavor, you can bake it a little deeper. Most people think of El Salvador as a place with frequent wars, but it is true that years of civil war have made El Salvador's coffee beans
2017-03-27 Sweetness Latin America boutique coffee beans varieties planting market price introduction -
Starbucks benefits from the rapid growth of China's coffee market
SBUX-US, the world's largest coffee chain, reported on Friday that revenue in the Asia-Pacific region jumped nearly 30 per cent, the highest since the same period last year. "CNNMoney" reported that Starbucks reported bright financial results, of which the biggest cash cow was China. RJHottovy, consumer stock analyst at Morningstar Fund, pointed out that Starbucks sold
2014-04-27 China Coffee Market growth Buck benefit Global largest chain